The other day, I was discussing honesty with a pal who has issues with it. "People don't like honesty!" he declared. Another reason is that life is short.
Where does dishonesty come from? Fear. Fear of being found out, fear of consequences.
If you live your life being dishonest, then you live your life in fear and that makes you a coward. If you choose to surround yourself with "friends" who don't encourage the truth, then you surround yourself with inauthentic cowards. Why would you choose that?
He said he never considered that.
Life IS short which makes it all the more reason to enjoy it more powerfully by being honest and not having the weight of cowardice holding you down.